Price it Right from the Get Go

 There are two things that Sellers dont want to hear: Your home is overpriced for the market, and We need to reduce the price of your home if you want to sell it.

 Sellers dont what to hear that price is the only reason their home isnt selling. They want to hear about better marketing, more 'open houses,' 'brokers' opens' and other strategies that can make their homes stand out in the crowd.

As agents walk the fine line between making Sellers happy and getting properties sold, they must remember to hit problems head-on. Start those tough conversations about house price up front. Be honest.  Be confident and be strong. Price the property right from the get go. Price it correctly right out of the gate.  

 Sellers need good leadership and, in fact, want it.  So give it them you agents.

(Attrib: In large part to Thadine Bak,  Manager, Windermere Real Estate/East, Inc.)